In the past Google has developed hardware to show off its innovative software & services and to encourage other consumer tech companies to create a mass market for the technology. However, the past year, Google has now been drawn deeper into developing its own distinctive products. It appears Google are no longer content to just put its services on other company’s products. It wants to build its products, and in doing so faces market leaders head on (Guardian, 2017).
Google Pixel 2
The Google Pixel 2 has been launched into the smartphone market and is set to tackle the Smartphone giant Apple and their new iPhone 8 and iPhone X smartphones. Some of the features the Google Pixel 2 is supplying are;
- Free, unlimited original-quality storage for all your photos and videos in Google Photos
- Google lens provides the ability for users to learn more about landmarks or look up books, films, albums and artwork
- Users can take a selfie, text, turn on Bluetooth and navigate home, all with their voice
- With Pixel 2, users get up to 7 hours of battery life from just 15-minutes of charging.
- Pixel 2 is water resistant and made for weathering wet conditions
Learn more here - https://store.google.com/product/pixel_2
Google Home & Google Home Mini
The Google Home smart speaker and Google Home Mini is a wifi-connected, voice-controlled smart speaker. It is capable of playing music, answering questions and controlling other devices around the home. This product has been created to provide direct competition with Amazon’s Echo and their own assistant, Alexa (Guardian, 2017). Google have also provided the capability for users to link their product with Chromecast, so that users can stream shows, films and music on their TV or speakers.
Learn more here - https://store.google.com/product/google_home
The Google Pixelbook has done what most iterative laptops fail to do and offer a completely restyled design compared to the 2015 Chromebook Pixel (Telegraph, 2017). Google are now competing on a level with the Macbook Pro and powerful Window Laptops. Some of the features the Google Pixelbook provide are;
- Four ways to use the laptop with its rotatable and flappable screen (360° Hinges).
- It is the he first laptop with the Google Assistant built in.
- It is Google’s thinnest laptop ever (10.3mm aluminium unibody)
- The Pixelbook has up to 10 hour battery life
- Keys that shine in the dark
Learn more here - https://store.google.com/product/google_pixelbook
Google have announced themselves into the VR market with their new Google Daydream View.
Other players in this market include; Sony, HTC, Oculus Rift and Samsung. Google’s Daydream has targeted the mass market with a more affordable product at £99. The product allows you start using it with ease, by just sliding your phone into the headset. It also comes with a Daydream Controller which allows the user to be more active in the virtual reality games and videos.
Learn more here - https://store.google.com/product/google_daydream_view
Google Pixel Buds
Google Pixel Buds are Google’s new wireless earphones, designed for high-quality audio and aimed to fit comfortably in the end user’s ears. Google have gone one step further with this product and allow users to experience real–time translation when they pair their Pixel Buds with a Google Pixel phone. They’re like having a personal translator (Verizon 2017). Google have also released a pocketable case which not only stores the Pixel Earphones but also charges them whilst the user is on the move. The earphones provide 5 hours of listening time or if multiple charges are applied it gets up to 24 hours. Google Assistant is also available through the linking to a Google Pixel Phone. The user simply has to touch & hold their right earbud to use the tool. By moving into the earphone space, Google are in direct competition with Apple’s AirPod headphones.
Learn more here - https://store.google.com/product/google_pixel_buds
Google Clips is a wireless camera that connects to your phone and uses artificial intelligence to automatically take photos & videos and notice the best moments to capture. It also gets smarter overtime by learning which images to captures for the end user.
Google Clips has 16 GB of storage and a 130-degree field of view, and it doesn't need an internet connection to take photos. The camera can stand on its own or clip onto something.
The Clips camera costs $249, and Google says it's coming soon (Business Insider, 2017).
Google’s new hardware products have taken an innovative leap in all markets they have chosen to dive into and by finally taking a front seat in building its own products, they have taken on companies like Apple, Samsung and Sony head on.
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