Even before businesses started realising en masse the essential nature of having some kind of a mobile app their arsenal of tools with which to connect to target audiences, there was already hundreds of thousands of apps available in the App Store. Now, this figure is snowballing at an ever faster pace. So how do you differentiate your mobile business app from everyone else’s in such a busy market? One of the best ways to do this is to gain leverage with a cunningly-created user interface (UI) to develop a trendy app which captivates an audience and makes for an addictive experience.
Working with a mobile app development company which understands how to connect with a wide spectrum of people through key UI design decisions that appeal in the right way to get your app trending is an important step to take. Considerations may include the following:
- An artistic direction in-line with current design trends and fashions
- An intuitive UI which leads a user through features via clear icon labels and prompts
- A business mobile app which provides genuine utility and value for the potential client
- Combining these points within the UI in a way which is fun for the end user
Let’s start off by taking a look at some of trendiest apps going which climbed their way to success through solid UI design.
1. I Track My Time
I Track My Time is a great example of an app which satisfies all of these key criteria. With people’s lives becoming increasingly hectic, many are looking to the kind of time management techniques which might be used in business to get more out of their lives. Utility aside, this app capitalises on the idea of the popular idea of the infographic within the user interface design.
People have had enough of staring at endless, boring data and so this colourful, bold and engaging method of displaying information via the interface really strikes a chord. I Track My Time displays info in a way which is not only fashionable and pleasing to the eye, but it makes the app a pleasure to both look at and interact with. Entering your timing information is intuitive and the resulting graphs and charts are gorgeous to look at. This exemplifies precisely the kind of approach to UI design which makes apps a pleasure to use.
2. Tea Round
While it’s important to connect with your audience, it doesn’t always have to be in a way which is rigorously commercial in nature. Tea Round is an excellent example of how genuine utility can be offered in a fun way through a beautiful interface which will win people’s hearts. It’s purpose is nothing other than to help decide whose round it is. The muted colours and old fashioned stovetop-style kettle appeal to the popularisation of retrospective (or ‘retro’) design which has really taken hold over the past few years. The UI of this app is simple, the artistic direction and fun utility are brought together for a great user experience.
It’s no secret that the photo sharing app Instagram was a roaring success story and it was only a matter of time before somebody created a video sharing version of this popular software. Telly was the first one to take this step and the developers created a similar UI whereby to Instagram whereby people could shoot, edit and share short video clips via an intuitive and entirely unintimidating interface, all within the application.
Sharing and editing video was previously a troublesome endeavour and Telly provides the utility to engage in this medium without the hassle of transferring files manually using a PC or Mac. All the UI buttons and icons are pleasing to use and clearly marked, making for a thoroughly user-friendly experience which will get people sharing.
Applying These Lessons to Your Own Business App
There are many factors which make an app great. While the individual components such as concept, features, usefulness and speed are all important, it’s the user interface which glues them all together. If you created the greatest app concept of all time that was of potentially life-changing utility, it would either flop entirely or at least have significantly stunted sales and sharing if the user interface wasn’t up to par. It’s for this reason that our design team constantly keep up-to-date with the latest techniques in interface design, examining and understanding the principles and using them as a springboard for our own innovations.
Should you need to discuss any trendy UI designs for your iPhone or Android mobile application then please feel free to contact RSK Business Solutions.